Dear Lucy,
Thank you for voicing your concerns surrounding the mobile orderingmobile-ordering billboard idea. I would like to take this opportunity to ease your concerns and reassure you that the direction we are taking for the signage is a beneficial contribution to solve your immediate goal.
As discussed, we know McdonalsMcDonald's is quickly trying to launch their new ordering feature on the Mcdonald'sMcDonald's mobile app, allowing customers an easy, contact-less ordering system which is very favourable in the current state the world is in. By reflecting the importance of keeping everyone safe, this feature allows customers to know they are still able to enjoy the food they love, quickly, easily, and safely!safely.
The billboard plays on an appealing design by sticking to the authentic colour palletpalette, capturing mobile devices to appear in the form of Mcdondonal’sMcDonald's classic orders, and also promoting the all-day breakfast which was another objective discussed that we were able to tie into the billboard. I believe this design allows the company to attract customers in a fresh, exciting way, prompting customers to utilize the mobile ordering feature worldwide. Continuing to keep the staff and customers safe is a top priority for McDonald’s r in today’s climate and pushing consumers to order through their mobile app will keep things followingflowing faster, and safer. I would love to hear if you would like to discuss any other details, otherwise, let me know if we have your final go-ahead to move forward with the campaign as I understand it is time-sensitive.
Sincerely
Leah Spalding
News Review Media