The video that it isis going to be analysed is about Ottawa, the capital city of Canada. This promotional video was made by the official Ottawa tourism organismorganisation (Ottawa Tourism), so that could be a point in favour for the video since the potential visitors would take the information more seriously if comingit comes from an official touristictourism page.

The video’s content of the video is really diverse, addressing all the different kindkinds of tourist attractions that a visitor could be looking for while choosing for a destination. It talks about the cultural attractions, natural sites, restaurants, nightlife, shops, and sport activities that can be findfound in the city.

The structure of the video is following can be considereddescribed as organized, as it starts with a panoramic vision of the city, pointing out its landmarks and doinggiving a brief summary of the city attractivenesscity's attractions and touristictourist places, followed by theinfo about Canadian culture and Ottawa’s location. After exposing those factsthat, it starts showing the recommended places to visit, andtelling viewers how to reach them as well asand providing a little bit of information ofabout each one. The video ends remarking that Ottawa is a city that has its doors open to differentall kinds of tourists and with the most diverse motivations for visiting.

FromIn my perspectiveopinion, the lay out is not innovative at all, as the video is a compound of images and videos andwith a voice-over exposingvoiceover sharing the information. There is also background music. This music is repetitive, is the same song plays over and over again. It would have been a good idea to have useduse different songs alongin the video so it would have beento make it more dynamic.

The video’s information provided by the video is complete but not that extendextensive, so the viewer does not get bored byof listening to an endless list of dates and facts. It tells you the most important things in a briefly waysuccinct manner.