It is an acknowledged fact that public relations professionals should have exceptional writing skills. As a result, agencies and corporations often require contemplationthe completion of a writing exam by candidates for entry-level jobs because in public relations, writing tells stories.

Lorene Morrison, associate vice-president at Turner-Smithfield Partners, believes writing exams not only measure attention to detail. Her twenty-three team members collaborate to create a 9-part writing test for all entry-level search finalist. Takingfinalists, which takes about three hours.

“writing“Writing is the core skills in our business," said Morrison. “Agencies have to know the skills-levelsskill-levels of their new hires.”

Applicants sometimes have limited writing skills, so they test to ensure that the candidates know the fundamentals, including grammar, spelling, punctuation, and usage.

“a“A misspelled word in any communication with a client can cost our agency,” said Morrison. “the“The level of detail required in our exam can be overwhelming for inexperienced writers, but people who have been required to write well by their teachers and internship supervisors can pass our test with minimum stress.”